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Friday, March 26, 2010

New Times for old Times sake

All credit to the Paid Content website for getting a sneak preview of the new-look Times websites. All industry eyes will be following the fortunes of The Times and other News International titles who are scuttling off behind a paywall in June.
The initial design would appear to be more like a newspaper than previous web incarnations. Presumably with no need to chase passing visitors to boost unique user and 'time spent on site' numbers the imperatives of web design (plenty of teasers, links, two-tiered navigation, related stories etc) it would appear to allow a more printed newspaper-like approach. It's simple. And clean. But will readers be prepared to pay £1 a day or £2 a week?
Compare and contrast - in no more than 100 words please.


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