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Wednesday, March 31, 2010

Here is a great example of both the power of Twitter as a communication tool and why reporters and newsdesks not using it are missing out.

As raiders tried to relieve a local jewellery shop of its goods, citizen journalists sprang into action taking pics and tweeting from their mobile phones.

The Uckfield News records how reports of the raid started appearing in the Twittersphere within minutes, while traditional media lagged behind in reporting what was an important story for the area.

Key learning point for pro journalists? When stories break, updates and first hand accounts will probably be on Twitter first and knowing how to use hash tags to find the info and following the right people is now a key piece of underpinning knowledge.

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